People Of Colour in Advertising And Marketing was founded as an industry organization in 2020 by Alyssa Dominique, Stephanie Small, Joshua Richards, Julian Franklin, Justin Senior and Gavin Barrett. It was incorporated as a non-profit in early 2021. The organization has its online roots in the POCA LinkedIn group launched by Stephanie Small in 2019. We are currrently over
1,770+ members and growing. A steering committee leads POCAM’s mission to empower BIPOC advertising and marketing professionals so they can succeed in a systemically white working environment.
