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    MEDIA KIT

    Top-ranked award-winning online magazine for Black Canadians!

    Updated May 31, 2021

    • We now average over 42K monthly unique visitors, with over 470K pageviews.
    • Articles on interesting Black Canadian owned businesses, restaurants, and non-profit organizations
    • Articles on Artists and history making Black Canadian personalities.
    • Articles on Articles on professionals, film, and book reviews
    • The most exhaustive list of events targeted to the Black Canadian community.
    • Largest business directory of Black Canadian owned businesses and growing weekly.

    We offer your business unique insight into the interests, skills and values of the Black Canadian community.

    AUDIENCE

    There are over 1.2 million people of Black, African or Caribbean descent living in Canada, and the Black Canadian population growth is outpacing that of Canada as a whole, due primarily to immigration from the Caribbean and Africa. That means your audience is growing exponentially each day.

    A closer look at Black Canada

    The Black Community represents the 4th largest or (3rd largest Visible Minority) ethnic population in Canada.

    That’s more than 1.2 million people and growing with continuous immigration

    Black Couple in business on ByBlacks.com Media Kit page

    Black Business Owners are young. (15% of Visible Minority Small & Medium Enterprise Owners are under the age of 30.)

    CIBC, TD Canada and the Government of Canada all agree that Visible Minorities Businesses are a major driver of the Canadian economy.

    We bring the audience to the advertiser by satisfying all their information needs.

    STATS

    Our 2014 Reader Survey points to a reader base of Black influencers, that are high functioning (education level),  accomplished, high disposable income, age diverse (across the major age groups) and stable (employed).

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    WE OFFER CREATIVE WAYS TO ADVERTISE YOUR BRAND.
    WE OFFER STATIC AND CPM BANNER ADS.

    We've already done the market research, gathered the audience and given you access, all
    that's left is ordering promotional services from ByBlacks.com.

    ADVERTISE

    Advertisers have access to a powerful interface that allows them to submit ads, campaigns, select packages and more.

    We offer flexible banner advertising options on ByBlacks.com, above the fold, and across the site within the main content areas.

    ByBlacks.com offers custom ad packages, email and social media promotional services, and native advertising featuring sponsored articles, job posting packages and featured directory/event listings.

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    Digital Advertising

    We offer a customizable mix of targeted advertising opportunities across different areas of the site. We offer high-impact branding solutions as well as conversion-focused products. Our advertising menu is highly flexible and can be tailored to your business, budget, and marketing goals. Choose from our highly visible primary ad placements. All prices quoted below are plus HST.

    Leaderboard Banner

    • Appears above the fold to the right of our logo
    • Ad dimensions 728px wide by 90px high
    • File size should not exceed 100kb
    • Multiple ads rotate in this position
    • Static $350 weekly | CPM $15

    Right Side Top

    • Appears above the fold on the top right-hand side
    • Ad dimensions 300px wide by 250px high
    • File size should not exceed 100kb
    • Multiple ads rotate in this position
    • Static $200 weekly | CPM $10

    VOLUME DISCOUNT RATES

    • 10% - Monthly, calculated as 52 weeks divided by 12
    • 20% - Quarterly, represents 12 weeks to 25 weeks
    • 40% - Semi-annual, represents 26 to 51 weeks
    • 50% - Annual, represents 52 weeks or more

    Right Side Bottom

    • Appears below the fold on the bottom right-hand side
    • Ad dimensions 300px wide by 500px high
    • File size should not exceed 100kb
    • Multiple ads rotate in this position
    • Static $150 weekly | CPM $7

    We do the work for you to get you

    new leads,

    expand your target market,

    and connect your business to our readers.

    AfroFest 2021 Drive in and Online Event - ByBlacks.com Media Kit E-Blast

    Exclusive Dedicated E-blasts

    Our email marketing capabilities offer a direct and effective way to reach our audience of readers passionate about the Black community. Reach a targeted audience interested in Black Canadian specific content.

    Our exclusive dedicated eBlasts give clients the opportunity to send a unique message to our subscribers.

    Sold at a flat rate of $250 for two e-blasts

    640px wide x 960px high image

    Image without (or minimal) text is suggested

    The subject line (title) of the email

    1,000 to 2,000 characters max copy (text file) supplied by the client. Please note we do not create text copy for e-blasts, but we do basic editing for grammar and spelling.

    URLs for copy/ad

    Social Media Marketing

    Get your event or business promoted on our social media channels. Your posts are optimized for each social media platform.

    Our savvy social media team posts your promotional info on our Facebook Fan Page, Instagram, Linked In, and Twitter (Pinterest & Tumblr optional) accounts connecting us to over 36,000 fans/followers.

    Marketing investment per post is $300 plus HST for a minimum purchase of two promotional posts.

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    Job Postings

    Post the clients job on a dedicated web page for one week

    Client provides info for posting; image, job description text, and URL/email address where to apply.

    Share the job posting on our key social media channels (Facebook, Instagram, LinkedIn, and Twitter)

    Package cost $400 plus HST (effective November 1, 2020)

    ByBlacks.com Online Media Kit JOB POSTINGS example

    Sponsored Articles

    From business profiles to product reviews, our team can craft original and inspiring content that conveys your message and distribute that message to our educated, informed and engaged readers.

    Your article is written by one of our experienced writers

    One social media post promoting article across six of our platforms

    Dedicated e-blast promoting article

    Total Value: $10,000

    Total Investment Per Article: $5,000. N.B. The article is posted for a period of one year.

    ByBlacks.com Online Media Kit SPONSORED ARTICLE example

    Featured Event Listing

    Get your event listing to stand out!
    Key benefits include:

    Your event will be at the top of our events page and the first event listing people see.

    Your event is featured on the right sidebar of 99.99% of our web pages, and highlighted as a featured event.

    Have your listing featured on our events page for just $150 plus HST for two weeks (minimum buy).

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    Featured Directory Listing

    Get your business listing to stand out! Have your listing featured in your respective business category for just $99 per month plus HST.

    Key benefits:

    Your business is one of the first directory listings people see in your category.

    Your business is highlighted on the right sidebar as a featured business.

    Get an additional 50% discount with a one-year commitment! Pay a one time fee of $594 plus HST

    About ByBlacks.com

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    ByBlacks.com is the top-ranked award-winning online magazine focused exclusively on telling Black Canadian stories. With over one hundred writers to date covering a range of editorial content, we also provide a free business directory for Black Canadian owned businesses, free events listing and promotional services for our clients.

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