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    CPM stands for ‘cost per thousand’ where M denotes ‘Mille’. ByBlacks charges advertisers a rate card price (for example $10 CPM) according to the number of its ads (impressions) shown to site visitors. 

    Each time your banner loads on a page it realizes an impression. In other words, if you were to visit the ByBlacks home page and your banner appeared in one of the

    ad placements that would be 1 impression. If you visited the home page 10,000 times and the banner appeared every time that would add up to 10,000 impressions.

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    About ByBlacks.com

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    ByBlacks.com is the top-ranked award-winning online magazine focused exclusively on telling Black Canadian stories. With over one hundred writers to date covering a range of editorial content, we also provide a free business directory for Black Canadian owned businesses, free events listing and promotional services for our clients.

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