Nubian Skin aims to empower and inspire women by filling a much-needed niche in the market, and alleviating the struggle women of colour face trying to find natural tone garments. Nubian Skin founder notes, “Nubian Skin is really excited to be able to offer easier access to our hosiery for all of amazing Canadian customers.”
Nubian Skin is delighted about their brand new partnership with Canadian hosiery company HappyLegs.ca who stock Nubian Skin’s full hosiery range, which includes Matt 10 Denier Tights and Hold-Ups in the four signature colours: Berry, Cinnamon, Caramel and Café au Lait.
HappyLegs.ca is a Canadian online retailer who stocks a number of popular hosiery and sock brands – and now, Nubian Skin! HappyLegs.ca notes, “Happylegs.ca is thrilled to announce that Nubian Skin hosiery products are now available for online sale in Canada. Nubian Skin hosiery is more than just a great addition to our selection of fine products, it really makes a difference for women of color looking for skin-tone choices in hosiery. We are proud to enter a relationship with a company that is the vision of an inspired woman such as Ade Hassan and are looking forward to a rapidly growing business.”
A nude bra and skin tone hosiery are the basics of every woman’s wardrobe, at least in theory. For many women of colour, finding suitable skin tone hosiery and lingerie has not been an option. Nubian Skin aspires to be the brand that women of colour can turn to when they need to find that much needed pair of nude hold-ups or a perfect nude bra.
With the aim of redefining ‘nude’, Nubian Skin launched in October 2014 with a carefully edited selection of lingerie and hosiery to provide the essential underwear needs of women of colour. With the philosophy of ‘Empowering Women. Embracing our Colour’, Nubian Skin encourages women of all ethnicities to feel included, appreciated and most of all sexy, in lingerie especially tailored for them.
Nubian Skin was founded by Ade Hassan who became frustrated by the lack of skin tone options to go with her ever-expanding wardrobe, Ade decided it was time for a ‘different kind of nude’. “My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude.”