Media Tip | The Sound Bite

Monday, 18 February 2013 00:00 Written by  Published in Marketing Read 1766 times
Broadcast journalists only have about 10-15 seconds for every clip they use in a story. In a one minute thirty second piece they may use 1 or 2 clips. You may have given a wonderful interview but no good “sound bites”.

When answering a reporter’s question repeat the question in your answer and keep it to two or three sentences that are filled with color and emotion. 

For example: “What was your inspiration for this play?”

A: My inspiration for this piece of work came from my own struggle with drug addiction. I have been to hell and back, a couple of times. And now I’m ready to tell my story”.

The reporter’s aim is to make the interview sound like you are talking to the person who is watching at home, not as though you are talking to a reporter. When you include their question in your answer it makes the piece sound seamless.  When you keep your answer short but meaningful, it makes the piece memorable.

If you practice answering questions like this in your daily life, it will come naturally to you during interviews and will be one less thing to think about.

For more info on how to get media training that works for you, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on Wednesday, 27 August 2014 00:07
Camille Dundas

Camille Dundas is the editor-in-chief at One of her biggest passions is highlighting the achievements of her community.

She is a trusted media expert, having worked as a news writer and producer for Toronto's major news programs including CBC National, CP24 Breaking News, CityTV News and CTV's Canada AM and CTV's Your Morning. 

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