Live it Wear It

LIWI68 (Live It Wear It) is a Toronto-based apparel brand founded by artist and graphic designer Mark Stoddart. Launched in 1968, LIWI68 creates statement clothing and headgear—like tees and hats—with bold designs celebrating empowerment, social activism, and cultural narratives . Their “LIVE IT WEAR IT” slogan encapsulates the brand’s mission to educate, empower, and unite through wearable art. All items are produced in Toronto and have gained international followers thanks to their powerful messages and high-quality craftsmanship.

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