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Overview

ByBlacks Restaurant Week is the only national food festival focused on promoting Black-owned restaurants across Canada.

Since launching in 2021, BRW has welcomed 135 food businesses from 46 cities across 7 provinces.

These businesses have an average age of 8.47 years—with 84% still operating, 5% temporarily closed, and 11% permanently closed.

Why focus on Black restaurants? Most people don't eat Black cuisine regularly, unlike Italian or French cuisine. Many Canadians are unfamiliar with African and Caribbean cuisine, and we feel that Black-owned restaurants need promotion to reach new markets.

Media Coverage

 

Over the past five years, BRW has generated more than 1,400 pieces of media coverage, reaching an estimated online audience of 1.48 billion.

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ByBlacks Restaurant Week has received widespread media attention, with features on CTV, CityNews, Global News, and more. These stories help shine a spotlight on Black-owned restaurants across Canada, celebrating their impact, flavours, and contributions to the culinary scene.

Sponsor Packages

 

Presents Sponsor Proposal

With our Presents Sponsor package the sponsor company logo is placed on all marketing material generated by our creative team, with the Food Festival name changed to “ByBlacks Restaurant Week; presented by (Business)”!

Presents package marketing benefits:

  • Sponsor logo, name and spokesperson quote included in all
    press releases.
  • One Sponsored Article showcasing your brand’s support and
    contribution to the Black Canadian community.
  • Sponsor logo at the top of the BRW main page.
  • Premium ad placements across our platform; 100,000
    impressions each type:
    • Leaderboard Ad (Position 1)
    • Medium Rectangle Ad (Position 1)
    • Billboard Ad (Position 1)
  • Four promotional posts across six of our key Social Media
    platforms, which can feature your brand’s commitment to
    supporting local food businesses. (Over 48,000 engaged
    followers)
  • Four newsletters promoting your brand as a supporter of
    ByBlacks Restaurant Week. (over 2,400 subscribers)
  • Sponsor logo prominently displayed on all print material
  • Sponsor webinar with Black-owned restaurants in our
    database.
  • Industry category exclusivity
  • Participate or get quoted in earned media interviews

Marketing Investment

$50,000 plus HST covering a one year promotional period.

The “Official” Sponsor is open to two brands only. The contract period is for one year. Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.

Official package marketing benefits:

  • Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the Official sponsor.
  • Two newsletters promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,400 subscribers)
  • One Sponsored Article showcasing your brand’s support and
    contribution to the Black Canadian community.
  • Premium ad placements across our platform; 50,000 impressions each type:
    • Medium Rectangle Ad (Position 1)
    • Billboard Ad (Position 1)
    • Half Page (Position 1)
  • Participating restaurants will receive signage with the Official Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
  • Two promotional reels across six of our key Social Media platforms, which can feature your brand’s commitment to supporting local food businesses. (Over 48,000 engaged followers)
  • Your logo at the top of the press releases (below the Presents sponsor) and boilerplate.
  • Your brand spokesperson’s quote will be included in each release.

Marketing Investment

$30,000 plus HST covering a one-year promotional period.

As a VIP Sponsor, your brand will gain high-value visibility and meaningful community engagement while supporting local Black-owned businesses.

This exclusive opportunity is limited to just five brands annually, ensuring premium exposure and impact.

VIP package marketing benefits:

  • Your logo prominently displayed on our ByBlacks.com/RestaurantWeek page as a VIP Sponsor.
  • A dedicated newsletter feature promoting your brand to our
    2,400+ subscribers.
  • Premium ad placements across our platform; 25,000 impressions each type:
    • Billboard Ad (Position 2)
    • Half-Page Ad (Position 2)
    • Medium Rectangle Ad (Position 2)
  • VIP Sponsor logo included on signage in all participating
    restaurants:
    • Door posters to showcase your brand to every customer.
    • Table tents at cash registers/host stations for high visibility.
  • One branded promotional reel shared across our six major social media platforms (Facebook, Instagram, LinkedIn, Pinterest, TikTok, and X).
  • Exposure to 48,000+ highly engaged followers passionate about food and culture.

Marketing Investment

$5,000 plus HST covering a one-year promotional period.

Past Sponsors