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MEDIA KIT

#1 ranked online magazine for Black Canadians four years in a row!

Since launching in 2013 ByBlacks.com has registered over 80 MILLION hits and received more than 1.2 MILLION Unique Visitors.

  • We now average over 1.5 million hits monthly.
  • Articles on interesting Black Canadian owned businesses, restaurants, and non-profit organizations
  • Articles on Artists and history making Black Canadian personalities.
  • The most exhaustive list of events targeted to the Black Canadian community.
  • Largest online business directory of Black Canadian owned businesses and growing weekly.
Entertainment
ByBlacks.com covers Film & TV, Music, Stage ank Books.
Entertainment
Profiles
ByBlacks.com does profiles on Artists, Business, Non-Profit organizations and Black Canadian personalities.
Profiles
The Experts
Get advice and info from our Black Canadian beauty & fashion, health & wellness, legal, lifestyle. marketing & media, and money experts
The Experts
News & Opinion
Read our op-ed pieces on what life is like for Black Canadians.
News & Opinion

We offer your business unique insight into the interests, skills and values of the Black Canadian community.

AUDIENCE

There are over 1.2 million people of Black, African or Caribbean descent living in Canada, and the Black Canadian population growth is outpacing that of Canada as a whole, due primarily to immigration from the Caribbean and Africa. That means your audience is growing exponentially each day.

A closer look at Black Canada

The Black Community represents the 4th largest or (3rd largest Visible Minority) ethnic population in Canada.

That’s more than 1.2 million people and growing with continuous immigration

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Black Business Owners are young. (15% of Visible Minority SME Owners are under the age of 30.)

CIBC, TD Canada and the Government of Canada all agree that Visible Minorities Businesses are a major driver of the Canadian economy.

We bring the audience to the advertiser by satisfying all their information needs.

STATS

Our 2014 Reader Survey points to a reader base of Black influencers, that are high functioning (education level),  accomplished, high disposable income, age diverse (across the major age groups) and stable (employed).

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SOCIAL MEDIA

With close to 35,000 followers on our social media channels and high engagement rates, ByBlacks connects you with Black Canadians who trust our brand to introduce them to quality products, services, information or opportunities.

WE OFFER CREATIVE WAYS TO ADVERTISE YOUR BRAND.
WE OFFER STATIC AND CPM BANNER ADS.

We've already done the market research, gathered the audience and given you access, all
that's left is ordering promotional services from ByBlacks.com.

ADVERTISE

Advertisers have access to a powerful interface that allows them to submit ads, campaigns, select packages and more.

We offer flexible banner advertising options on ByBlacks.com, above the fold, and across the site within the main content areas.

ByBlacks.com offers custom ad packages, email and social media promotional services, and native advertising featuring sponsored articles, and featured directory/event listings.

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Digital Advertising

We offer a customizable mix of targeted advertising opportunities across different areas of the site. We offer high-impact branding solutions as well as conversion-focused products. Our advertising menu is highly flexible and can be tailored to your business, budget, and marketing goals. Choose from our highly visible primary ad placements. All prices quoted below are plus HST.

Leaderboard Banner

  • Appears above the fold to the right of our logo
  • Ad dimensions 728px wide by 90px high
  • File size should not exceed 100kb
  • Multiple ads rotate in this position
  • Static $300 weekly | CPM $15

Page Take Over

  • The entire screen displays your ad; users have to close the ad to continue navigation.
  • Ad dimensions 1920px wide by 1080px high for optimal view.
  • File size should not exceed 100kb
  • Multiple ads rotate in this position
  • Static $970.00 weekly | CPM $65

Right Side Top

  • Appears above the fold on the top right-hand side
  • Ad dimensions 300px wide by 250px high
  • File size should not exceed 100kb
  • Multiple ads rotate in this position
  • Static $180 weekly | CPM $10

VOLUME DISCOUNT RATES

  • 10% - Monthly, calculated as 52 weeks divided by 12
  • 20% - Quarterly, represents 12 weeks to 25 weeks
  • 40% - Semi-annual, represents 26 to 51 weeks
  • 50% - Annual, represents 52 weeks or more

Right Side Bottom

  • Appears below the fold on the bottom right-hand side
  • Ad dimensions 300px wide by 250px high
  • File size should not exceed 100kb
  • Multiple ads rotate in this position
  • Static $120 weekly | CPM $7

We do the work for you to get you

new leads,

expand your target market,

and connect your business to our readers.

NIA Centre for the Arts 2020 Black Futures Month e-flyer distributed by ByBlacks.com

Exclusive Dedicated E-blasts

Our email marketing capabilities offer a direct and effective way to reach our audience of readers passionate about the Black community. Reach a targeted audience interested in Black Canadian specific content.

Our exclusive dedicated eBlasts give partners the opportunity to send a unique message to our subscribers.

Sold at a flat rate of $125 for each e-blast.

Splashproof Design

640x960 px banner ad or image

Image without text preferred

The subject line of the email

100 words max copy (text file) supplied by the client. Please note we do not create text copy for e-blasts, but we do basic editing for grammar and spelling.

URLs for copy/ad

Social Media Marketing

Get your event or business promoted on our social media channels. Your posts are curated and optimized for each social media platform.

Our savvy social media team posts your promotional info on our Facebook Fan Page, Instagram, LinkedIn, and Twitter (Pinterest & Tumblr optional) accounts connecting us to over 33,000 fans/followers.

Marketing investment per post is $150 plus HST. Minimum purchase of two promotional posts.

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Job Postings

Share the job posting on our key social media channels (Facebook, Instagram, LinkedIn, and Twitter)

Package cost (introductory price), $300 plus HST.

ByBlacks.com Media Kit JOB POSTINGS Black Canadian Female and Male shaking hands

Featured Event Listing

Get your event listing to stand out! Key benefits:

Your event will be at the top of our events page and will be the first listing people see.

Your event is featured on the right sidebar of 99.99% of our web pages and highlighted as a featured event.

Have your listing featured on our events page for just $75/week.

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Featured Directory Listing

Get your business listing to stand out! Have your listing featured in your respective business category for just $149 per month (plus HST).

Key benefits:

Your business will be one of the first listings people see in your category.

Your business will be featured on the right sidebar as a featured business.

Get an additional 50% discount off Digital Ad campaigns, with a one-year commitment ($900 plus HST).

ByBlacks.com Media Kit - ADVERTISING PERKS Black Canadian Woman celebrating victory

Advertising Perks

Geo Targeting

Display your ad based on geographic locations (country, province, city, etc.).

Keyword Targeting

Our platform allows advertisers to display ads based on their keywords.

Affiliate Marketing

We support HTML codes or tags and rich media banners from third-party providers, and affiliate programs.

Flexible Reporting

You have the ability to review your ad performance at any time and view real-time results from your campaign. Find out your impressions, clicks and click-through rates (CTR).

Customized Packages

Please contact us to discuss unique opportunities, sponsorships and other initiatives not listed here. We can also offer a Cost Per Click (CPC) and Text ad options.

About ByBlacks.com

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ByBlacks.com is the top-ranked award-winning online magazine focused exclusively on telling Black Canadian stories. With over one hundred writers to date covering a range of editorial content, we also provide a free business directory for Black Canadian owned businesses, free events listing and promotional services for our clients.

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