WHY
Our Stats
WHO
Management
WHAT
Services
We offer a customizable mix of targeted advertising opportunities across different areas of the site. We offer high-impact branding solutions as well as conversion-focused products. Our advertising menu is highly flexible and can be tailored to your business, budget, and marketing goals. Choose from our highly visible primary ad placements. All prices quoted are plus HST
Leaderboard
- Appears above our logo in the center of the page
- Ad dimensions Desktop 728px wide by 90px high : Mobile 320px wide by 50px high. *Clients should provide both images for Leaderboard banner campaign.
- Static $400 weekly | CPM $15
Half Page Ad - Right Side Top
- It appears on the right side below the main image
- Ad dimensions 300px wide by 600px high
- Static $300 weekly | CPM $10
Half Page Ad - Right Side Bottom
- Appears on the right side below the Featured Directory listings
- Ad dimensions 300px wide by 600px high
- Static $250 weekly | CPM $7
Billboard - Top
- Appears below the Trending Tags section on the Home Page only
- Ad dimensions 970px wide by 250px high
- Static $400 weekly | CPM $15
Billboard - Bottom
- Appears below the Trending Tags section on the Home Page only
- Ad dimensions 970px wide by 250px high
- Static $300 weekly | CPM $10
Medium Rectangle (In article)
- Appears inside articles only
- There are three positions, top, middle and bottom
- Ad dimensions 300px wide by 250px high
- Top - Static $300 weekly | CPM $14
- Middle - Static $250 weekly | CPM $12
- Bottom - Static $200 weekly | CPM $10
NB:
- File types accepted jpeg, jpg, png, and gif (animation should not exceed 10 seconds)
- File size should not exceed 100kb
- Multiple ads rotate in each banner position
Get your business listing to stand out! Have your directory listing featured in your respective business category for just $200 per month plus HST.
Key benefits include:
- Your business is one of the first directory listings people see in your category.
- Your business is highlighted on the right sidebar as a featured business.
- Get an additional 50% discount with a one-year commitment! Pay a one time fee of $1,200 plus HST
The CSR creates the newsletter based on the information submitted by the client via the newsletter online form.
From the info submitted, the CSR sends a draft to the client for approval.
Once the client approves, the newsletter is scheduled based on available dates.
Our goal is to send a maximum of two emails per day with a minimum ten-hour window.
Marketing investment is $300 plus HST for each newsletter.
- The client supplies captions/videos via our social media form
- N.B. we only post video content on our social media platforms as of June 1, 2022
- Your promotional info will be posted on our top four social media platforms (Facebook, Instagram, LinkedIn, and Twitter)
- The social media info must be received two business days before the expected go-live date.
- Marketing investment is $500 plus HST for each social media post.
From business profiles to product reviews, our team can craft original and inspiring content that conveys your message and distribute that message to our educated, informed and engaged readers.
- Your article is written by one of our experienced writers
- One social media post promoting the article across seven of our platforms (Instagram, Facebook, LinkedIn, Twitter, Pinterest, Tik Tok and Tumblr)
- A dedicated newsletter promoting article
- The article is posted (visible) for a period of one year.
- Total Value: $10,000. Total Investment Per Article: $5,000 plus HST.
Social Media Event Coverage – $1,500
Take your event’s visibility to the next level with our Social Media Event Coverage.
Our team will attend your event, conduct engaging interviews (not exceeding one hour), and create a high-quality Instagram Reel highlighting the best moments.
This reel will be shared and boosted on two of our key social media channels, reaching over 40K viewers and driving engagement.
This package is ideal for building brand awareness, generating buzz, and capturing the essence of your event in a compelling, shareable format.
Monthly Newsletter Ad – $250
Reach a highly engaged audience with our exclusive monthly newsletter ad.
Your 970x250px banner will be placed in a prime location within the newsletter, ensuring maximum visibility to our subscribers.
This is a powerful way to promote your business, showcase a special offer, or share an important announcement directly with our readership.
With our established and loyal audience, your ad is guaranteed to capture attention and drive traffic to your website or social platforms.
WHEN
Editorial Calendar
February: Black History Month
ByBlacks.com proudly celebrates Black history all year round - nevertheless, Black History Month is an especially opportune time to educate and raise awareness on the innumerable contributions and rich heritage Black Canadians. This month we continue to honour the enduring legacy of historical and contemporary figures whose impact leaves an indelible mark on communities across the diaspora.
March - Women’s History Month
Women have historically pioneered events of positive change in a patriarchal society and continue to make monumental strides in the ongoing pursuit of gender equity across the globe. This month we acknowledge and celebrate the fierce, highly influential women whose work continues to inspire and empower future generations of Black leaders.
May - ByBlacks National Restaurant Week
ByBlacks Restaurant Week (BRW) is now an annual event and the ultimate foodie bliss. Spotlighting Black-owned Canadian restaurants, food trucks, pop-up restaurants, caterers, and chefs across the nation. BRW celebrates the authentic and delectable dishes of Afro-Caribbean and Fusion cuisine and provides the chance to sample meals at a discounted price.
June - Pride month
Pride month marks the celebration of the 2SLGBTQIA+ community, acknowledging their history and amplifying the voices of Black Canadian activists who have been instrumental in the queer rights movement and advocating for liberation and inclusion.
August - Emancipation month
Emancipation Month commemorates the liberation of Black enslaved people in Canada and is a simultaneous reminder of the fight for freedom as we continue the important work of dismantling entrenched systems of oppression and demanding real, lasting change against anti-Black racism. ByBlacks continues to illuminate Black Canadian achievement and resistance.
The annual ByBlacks People’s Choice Awards nominations include a plethora of talented, Black Canadian creatives, professionals and personalities across dozens of categories. ByBlacks readers have the opportunity to nominate their favourite Black Canadian artist, book, business, film, and many more for a chance to win the coveted award.
The annual People’s Choice Award voting begins! From December 1-31, voters select finalists from a diverse and exceptional pool of Black Canadian artists, authors, businesses, filmmakers, and many other categories. Award recipients are announced on February 1st of the following year and receive plaques, and digital badges, among additional benefits.
HOW
Once your team has decided what promotional services are being purchased, confirmation of the transaction can be submitted via our Sales Support Form.Sales Support Form.
A Purchase Order (PO) / Insertion order (IO) or similar document can be attached when submitting the Sales Ticket.
In the absence of either, the form requesting the media buy from an authorised person will suffice.
After receipt of the client’s order (PO/IO/Email), our Customer Success Team issues the invoice for the services ordered.
N.B. The invoice number is required to complete the forms for the Digital Banners, Newsletter, and Social Media services.
We accept payment via Credit Card, Email Money Transfer (EMT), Direct Deposit, and Electronic Funds Transfer (EFT).
Effective February 1, 2022, we do not accept cheque payments.
Services are performed after payment for the invoice is received, unless a pre-existing credit arrangement is in place, or based on our current business relationship.
N.B. Volume discounts are only available for clients paying in advance of the services being delivered.
ByBlacks.com uses Google Ad Manager to manage clients' banner ad campaigns.
Our Customer Success Team will provide the performance metrics on our clients' newsletter and social media campaigns within five business days following the end of the campaign. Ad hoc requests for metrics will incur an additional fee of $150 per instance.
Our Customer Success Team will provide the performance metrics on Sponsored Articles at the expiry of the one-year campaign period, within five business days following the end of the campaign. Ad hoc requests for metrics will incur an additional fee of $150 per instance.