Experience the Best of Black Cuisine at ByBlacks Restaurant Week 2025!
ByBlacks Restaurant Week (BRW) has grown into a highly anticipated national food festival celebrating the flavors, creativity, and culture of Black-owned Canadian restaurants, caterers, pop-ups, and food trucks.
For seven delicious days—from Monday, May 12, to Sunday, May 18, 2025—participating businesses will offer exclusive Prix Fixe menus and $10 specials (discounted by up to 25%) to give food lovers an incredible opportunity to explore and support Black culinary excellence.
🔥 Eat Black. Be Intentional. 🔥
Join us in making every bite count!
The media results represent the combined impressions and results for ByBlacks Restaurant Week spanning from 2021 to present.
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SPONSORSHIP
ByBlacks Restaurant Week is an annual award-winning culinary event from May 12 - 18 2025; a unique opportunity for your brand to engage with a vibrant community celebration.
This week-long event (featuring at least 50 restaurants from across Canada) transforms local neighbourhoods into gastronomic hotspots, offering special menus, pop-up events, and culinary experiences that showcase the talents of Black chefs and restaurateurs.
By aligning with ByBlacks Restaurant Week, you enhance your brand visibility, connect with a passionate audience, and demonstrate your commitment to supporting diversity in the food industry.
This partnership fosters goodwill and positions your brand as a champion of cultural appreciation and community empowerment, making it a compelling investment in brand reputation and local economic growth.
Sponsorship levels
The “Presents” Sponsor is open to one brand only. The contract period is from January 1 to December 31 annually.
This is an exclusive agreement, under which no other brand within the same industry is allowed to participate in ByBlacks Restaurant Week as a sponsor for the contract period.
Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.
Sponsorship benefits:
Custom Promotions
- A unique promotion or dish that highlights your brand during our Toronto launch event, such as a signature cocktail or dessert.
- An interactive experience at our Toronto launch event or at a chosen participating restaurant, where your brand representative can engage directly with attendees, such as tastings or cooking demonstrations.
- A partnership with ByBlacks Restaurant Week on a community initiative, such as a donation to a local charity for every meal sold, enhancing your social responsibility profile.
- Exclusive limited edition merchandise featuring your branding and ByBlacks Restaurant Week branding to give away to attendees.
On-page digital branding
- Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the Presents sponsor.
- Quarterly newsletters promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,000 subscribers)
- Two Sponsored Articles showcasing your brand’s support and contribution to the Black Canadian community.
- Run of site ads for the period May 1 to 31, 2025. Ad positions include; Leaderboard (desktop & mobile), Billboard (top and bottom on the home page), Half Page (top & bottom on the right-hand side), and Medium Rectangle (in article ads).
- One-year Leaderboard ad campaign.
Visual Branding
- Participating restaurants will receive signage with the Presents Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
- Your merchandise/logo is placed in the background during IG live interviews.
Social Media
- Four promotional reels across six of our key Social Media platforms (Facebook, Instagram, Linked In, Pinterest, TikTok, X and YouTube) which can feature your brand’s commitment to supporting local food businesses. (Over 45,000 engaged followers)
- IG lives with select restaurants - opening, mid and closing credits for Presents Sponsor.
- Social media takeover: broadcast from ByBlacks social media accounts for one full day, showcasing your involvement and sharing your brand story.
Publicity
- Your logo at the top of the press releases and boilerplate.
- Your brand spokesperson’s quote will be included in each release, distributed via newswire.
- Opportunities for your brand spokespersons to be included in media interviews.
- Webinar - “How to market restaurants”, co-presented by the sponsor and hosted by foodie influencers.
Post-Event Recognition
- A post-event report showcasing the impact of your sponsorship, including metrics on attendance, social media engagement, and community feedback.
Financial Terms
- Marketing Investment $50,000 plus HST (promotional value >$100K)
- Payable as follows:
- 50% deposit January 1, 2025,
- 25% milestone payment March 31, 2025 and
- 25% final payment June 2025.
The “Official” Sponsor is open to two brands only. The contract period is from January 1 to December 31 annually.
Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.
Sponsorship benefits:
On-page digital branding
Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the Official sponsor.
- Quarterly newsletters promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,000 subscribers)
- One Sponsored Article showcasing your brand’s support and contribution to the Black Canadian community.
- Billboard (top position)and Medium Rectangle (in article ads) ads for the period May 1 to 31, 2025.
- One-year Half Page (Top position) ad campaign.
Visual Branding
- Participating restaurants will receive signage with the Official Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
Social Media
- Two promotional reels across six of our key Social Media platforms (Facebook, Instagram, Linked In, Pinterest, TikTok, X and YouTube) which can feature your brand’s commitment to supporting local food businesses. (Over 45,000 engaged followers)
Publicity
- Your logo at the top of the press releases (below Presents sponsor) and boilerplate.
- Your brand spokesperson’s quote will be included in each release, distributed via newswire.
Post-Event Recognition
- A post-event report showcasing the impact of your sponsorship, including metrics on attendance, social media engagement, and community feedback.
Financial Terms
- Marketing Investment $30,000 plus HST (promotional value >$60K)
- Payable as follows:
- 50% deposit January 1, 2025,
- 25% milestone payment March 31, 2025 and
- 25% final payment June 2025.
The “VIP” Sponsor is open to five brands only. The contract period is from January 1 to December 31 annually.
Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.
Sponsorship benefits:
On-page digital branding
- Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the VIP sponsor.
- One newsletter promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,000 subscribers)
- Billboard (Position 2), Half Page (Position 2) and Medium Rectangle (Position 2) ads for the period May 1 to 31, 2025.
Visual Branding
- Participating restaurants will receive signage with the VIP Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
Social Media
- One promotional reel across six of our key Social Media platforms (Facebook, Instagram, Linked In, Pinterest, TikTok, X and YouTube) which can feature your brand’s commitment to supporting local food businesses. (Over 45,000 engaged followers)
Post-Event Recognition
- A post-event report showcasing the impact of your sponsorship, including metrics on attendance, social media engagement, and community feedback.
Financial Terms
- Marketing Investment $5,000 plus HST (promotional value >$10K)
- Payable by March 31, 2025.