OVERVIEW
Get Ready to Feast!
ByBlacks Restaurant Week (BRW) is back and bigger than ever! 🎉 Recently honoured with the prestigious Foodism ICON Award, this annual nationwide celebration of Black-owned Canadian food businesses is your ticket to delicious eats and unforgettable flavours.
BRW promises to be a feast for the senses, featuring a wide range of cuisines from traditional African and Caribbean dishes to innovative fusion creations, all crafted by some of Canada’s most talented chefs. Participating restaurants, pop-ups, caterers, and food trucks across the country will offer Prix Fixe menus or $10 specials with discounts of up to 25%.
Mark your calendar: The 2025 ByBlacks Restaurant Week is happening Monday, May 12, through Sunday, May 18.
Eat Black Food. Be Intentional.
Don’t miss out on the opportunity to eat with purpose, share in community, and celebrate a vibrant part of Canada’s culinary landscape.
PUBLICITY
The media results represent the combined impressions and results for ByBlacks Restaurant Week spanning from 2021 to present.
Pieces of Coverage
Coverage Readership
Est. Online Views
Social Shares
SPONSORSHIP
ByBlacks Restaurant Week is an annual award-winning culinary event from May 12 - 18 2025; a unique opportunity for your brand to engage with a vibrant community celebration.
This week-long event (featuring at least 50 restaurants from across Canada) transforms local neighbourhoods into gastronomic hotspots, offering special menus, pop-up events, and culinary experiences that showcase the talents of Black chefs and restaurateurs.
By aligning with ByBlacks Restaurant Week, you enhance your brand visibility, connect with a passionate audience, and demonstrate your commitment to supporting diversity in the food industry.
This partnership fosters goodwill and positions your brand as a champion of cultural appreciation and community empowerment, making it a compelling investment in brand reputation and local economic growth.
Sponsorship levels
The “Presents” Sponsor is open to one brand only. The contract period is from January 1 to December 31 annually.
This is an exclusive agreement, under which no other brand within the same industry is allowed to participate in ByBlacks Restaurant Week as a sponsor for the contract period.
Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.
Sponsorship benefits:
Custom Promotions
- A unique promotion or dish that highlights your brand during our Toronto launch event, such as a signature cocktail or dessert.
- An interactive experience at our Toronto launch event or at a chosen participating restaurant, where your brand representative can engage directly with attendees, such as tastings or cooking demonstrations.
- A partnership with ByBlacks Restaurant Week on a community initiative, such as a donation to a local charity for every meal sold, enhancing your social responsibility profile.
- Exclusive limited edition merchandise featuring your branding and ByBlacks Restaurant Week branding to give away to attendees.
On-page digital branding
- Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the Presents sponsor.
- Quarterly newsletters promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,000 subscribers)
- Two Sponsored Articles showcasing your brand’s support and contribution to the Black Canadian community.
- Run of site ads for the period May 1 to 31, 2025. Ad positions include; Leaderboard (desktop & mobile), Billboard (top and bottom on the home page), Half Page (top & bottom on the right-hand side), and Medium Rectangle (in article ads).
- One-year Leaderboard ad campaign.
Visual Branding
- Participating restaurants will receive signage with the Presents Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
- Your merchandise/logo is placed in the background during IG live interviews.
Social Media
- Four promotional reels across six of our key Social Media platforms (Facebook, Instagram, Linked In, Pinterest, TikTok, X and YouTube) which can feature your brand’s commitment to supporting local food businesses. (Over 45,000 engaged followers)
- IG lives with select restaurants - opening, mid and closing credits for Presents Sponsor.
- Social media takeover: broadcast from ByBlacks social media accounts for one full day, showcasing your involvement and sharing your brand story.
Publicity
- Your logo at the top of the press releases and boilerplate.
- Your brand spokesperson’s quote will be included in each release, distributed via newswire.
- Opportunities for your brand spokespersons to be included in media interviews.
- Webinar - “How to market restaurants”, co-presented by the sponsor and hosted by foodie influencers.
Post-Event Recognition
- A post-event report showcasing the impact of your sponsorship, including metrics on attendance, social media engagement, and community feedback.
Financial Terms
- Marketing Investment $50,000 plus HST (promotional value >$100K)
- Payable as follows:
- 50% deposit January 1, 2025,
- 25% milestone payment March 31, 2025 and
- 25% final payment June 2025.
The “Official” Sponsor is open to two brands only. The contract period is from January 1 to December 31 annually.
Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.
Sponsorship benefits:
On-page digital branding
Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the Official sponsor.
- Quarterly newsletters promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,000 subscribers)
- One Sponsored Article showcasing your brand’s support and contribution to the Black Canadian community.
- Billboard (top position)and Medium Rectangle (in article ads) ads for the period May 1 to 31, 2025.
- One-year Half Page (Top position) ad campaign.
Visual Branding
- Participating restaurants will receive signage with the Official Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
Social Media
- Two promotional reels across six of our key Social Media platforms (Facebook, Instagram, Linked In, Pinterest, TikTok, X and YouTube) which can feature your brand’s commitment to supporting local food businesses. (Over 45,000 engaged followers)
Publicity
- Your logo at the top of the press releases (below Presents sponsor) and boilerplate.
- Your brand spokesperson’s quote will be included in each release, distributed via newswire.
Post-Event Recognition
- A post-event report showcasing the impact of your sponsorship, including metrics on attendance, social media engagement, and community feedback.
Financial Terms
- Marketing Investment $30,000 plus HST (promotional value >$60K)
- Payable as follows:
- 50% deposit January 1, 2025,
- 25% milestone payment March 31, 2025 and
- 25% final payment June 2025.
The “VIP” Sponsor is open to five brands only. The contract period is from January 1 to December 31 annually.
Outside of the fantastic benefits outlined below, this sponsorship agreement can be customized to your brand.
Sponsorship benefits:
On-page digital branding
- Your logo featured prominently on our byblacks.com/RestaurantWeek page, identified as the VIP sponsor.
- One newsletter promoting your brand as a supporter of ByBlacks Restaurant Week. (over 2,000 subscribers)
- Billboard (Position 2), Half Page (Position 2) and Medium Rectangle (Position 2) ads for the period May 1 to 31, 2025.
Visual Branding
- Participating restaurants will receive signage with the Official Sponsor’s logo for placement on the door (poster) and at the cash register/host station (table tents).
Social Media
- One promotional reel across six of our key Social Media platforms (Facebook, Instagram, Linked In, Pinterest, TikTok, X and YouTube) which can feature your brand’s commitment to supporting local food businesses. (Over 45,000 engaged followers)
Post-Event Recognition
- A post-event report showcasing the impact of your sponsorship, including metrics on attendance, social media engagement, and community feedback.
Financial Terms
- Marketing Investment $5,000 plus HST (promotional value >$10K)
- Payable by March 31, 2025.