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ByBlacks.com | #1 online magazine for Black Canadians

Opinion

Do They Know It’s Time to Retire This Song?

Supergroup – Band Aid 1984 at recording session for “Do They Know It’s Christmas”.
Supergroup – Band Aid 1984 at recording session for “Do They Know It’s Christmas”. Photo: www.jodywatley.net
Rachel Décoste By Rachel Décoste
Published on Monday, December 16, 2024 - 08:13
It's been 40 years since Bob Geldof and his collaborators posed the perennial question, “Do they know it’s Christmas?”

Spoiler alert: They do. Africans can read a calendar even when there's a famine.  The song—intended as a charity anthem but delivered with all the grace of a bulldozer—has turned into that earworm that keeps coming back every December, like a weed you can't kill.

Forty years later, it’s almost impossible to ignore how Do They Know It’s Christmas perfectly captures the perils of good intentions gone horribly wrong. Beneath its sheen of charity lies a tired, reductive narrative about Africa: a place painted as a never-ending scene of drought, despair, and deficiency. The lyrics ooze colonial condescension.

“No rain or rivers flow,” they belt out, as if the entire continent is a barren desert. And let’s not forget Bono’s famous line, “Thank God it’s them instead of you,” which, to his credit, he reportedly didn’t want to sing. The (then) young Irishman could sense the line implied that the lives of others are somehow less worthy. 

The whole production is a hot mess of erasure. Black artists like J.T. Taylor from Kool & the Gang and Jody Watley were allowed to sing in the back of the vocal bus while white male voices took center stage. Africans weren’t even allowed a seat at the table, let alone a mic.

Let’s be real—this song is both a throwback to the 1980s charity single craze or an annual reminder of Western paternalism dressed up in tinsel. With its gem of a line, “there won’t be snow in Africa this Christmastime”—because, obviously, the entire continent has one universal weather forecast—Do They Know It’s Christmas? plays right into the “Africa is a country” myth.

{https://www.youtube.com/watch?v=fhCmpBPGLzU}

For those of us in the Black diaspora, it’s been a lot more personal. Growing up, I swallowed the lies about Africa being nothing but a desolate wasteland—a place of endless suffering that even Santa Claus would skip. It took years, and thousands of kilometers travelled, to unlearn the nonsense this song (and many other pop culture references) was feeding me.

241214. Feed the world

When I finally made my way to Africa—spending six months in five West African countries that are on my DNA Ancestry—I found something this song could never capture: a cultural richness that defies every stereotype. And guess what? Africans do know it’s Christmas. Just like those of us on the other side of the Middle Passage, many were forced to adopt Christianity during colonization.

Maybe the real question should be: Do they know when Africans celebrate their own holy days? How about Vodun Day on January 10th in Benin Republic, where they honour their ancient spiritual heritage with colourful ceremonies?

241216 Rachel in Addis Overlooking Addis Ababa, the capital of Ethiopia. Photo: Rachel Décoste

To its credit, Do They Know It’s Christmas raised millions for the Ethiopian famine relief and inspired Harry Belafonte to conceptualize the African-American-led iteration which became We Are the World. No one’s denying that its financial and symbolic impact was huge. But, after four decades, it’s time to let this relic of a charity single history go.

In the final month of the United Nations' Decade for People of African Descent, it’s high time we retire Do They Know It’s Christmas from our holiday playlists. Let’s finally start listening to the stories Africans have been trying to tell about themselves. Their voices have been obstructed for far too long. 

And if you’re curious about The Jollof Journey, my upcoming memoir about reconnecting with my roots, visit www.JollofJourney.com.  

Last modified on Sunday, December 22, 2024 - 22:19

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Rachel Décoste By Rachel Décoste

Ms. Décoste is a writer, DEI consultant and recovering software engineer who has been a community stalwart since her youth, working with organizations such as Children's Aid Society, S.O.S. Montfort Hospital, the Famous 5 Foundation, PRIDE Ottawa, and the Black Canadian Scholarship Fund, to name a few. 

Ms. Décoste was a member of then-Senator Barack Obama's presidential election campaign team in 2008, and again in 2012.

Ms. Décoste was named in Ottawa's Top 50 Personalities in Ottawa (2010). Ms. Décoste was named to the Top 100 Accomplished Black Canadian women (2018). 

Ms. Decoste has been tapped by various media outlets to illuminate Canadians on diversity challenges and opportunities: Radio-Canada, CTV News, CBC, etc. She also published over 150 opinion pieces about diversity in social policy. Publications include the Huffington Post, Metro newspaper, The Ottawa Citizen, The Calgary Herald, Le Droit newspaper, etc.. She’s also been quoted on CNN, The Washington Post, the Daily Mail, le journal Le Monde.

Ms. Décoste was appointed National Director of a Congressional initiative to promote tech education in Washington, DC (2017-19). Ms. Décoste has worked for the Office of Parliamentary Secretary to the Prime Minister (2023), and worked with dozens of elected persons in Québec and Ontario (2006-2012). 

Ms. Décoste has lectured on diversity, equity and inclusion at several top universities in the USA and Canada.

She is currently writing a memoir about her inaugural trip to the land of her ancestors in Africa.

X: @RachelDecoste

BlueSky: @racheldecoste.bsky.social

Instagram: @rachelandhono

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