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PROFILES
10 Mar 2019

Three years ago Ainka Jess was having a chat with some other women around the office. The topic was sports, and many of the women said they didn't feel comfortable either talking about sports or engaging in conversations about sports. Especially if they were around their male colleagues. “A lot of them said they kind of felt like they to ask for permission to just be a part of the conversation,” says Jess. With 12 years experience in media and communications, and being a huge sports fan herself, Jess thought she could do something to bridge this gap. She's4Sports was born, an organization that brings women in sports together through digital content and events. The goal is to amplify and celebrate the contribution of women in sports.

Published in Personalities

 

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