SECTIONS CLOSE
  • Home
  • Directory
    • Artists
    • Black Youth & Family Services
    • Books
    • Business
    • Films
    • Politicians
  • News
  • Opinion
  • Entertainment
    • Books
    • Film & TV
    • Music
    • Stage
  • The Experts
    • Fashion
    • Food
    • Health
    • Legal
    • Marketing
    • Money
    • Motivation
    • Parenting
    • Real Estate
    • Sex & Relationships
    • Technology
    • Travel
  • Profiles
    • Artists
    • Business
    • NFP/Charities
    • Personalities
    • Food & Drink
    • Sponsored Profiles
  • The Father Project
    • Fathers Responses
  • Archive
  • Newsletter Archive
    • Subscribe to our Newsletter
  • PCA
    • 2024 ByBlacks.com PCA Winners List
    • 2023 ByBlacks.com PCA Winners List
    • 2022 ByBlacks.com PCA Winners List
    • 2021 ByBlacks.com PCA Winners List
    • 2020 ByBlacks.com PCA Winners List
    • 2019 ByBlacks.com PCA Winners List
    • 2018 ByBlacks.com PCA Winners List
  • Restaurant Week
    • Prix Fixe Menus
      • Prix Fixe Menus - AB
      • Prix Fixe Menus - BC
      • Prix Fixe Menus - NS
      • Prix Fixe Menus - NB
      • Prix Fixe Menus - ON
      • Prix Fixe Menus - PEI
  • About Us
  • Advertise
  • FAQs
  • Editorial
  • General
  • Press
  • Privacy
  • Sales
  • User Login

ByBlacks.com | #1 online magazine for Black Canadians

NFP/Charities

How A Lingerie Business Owner Is Helping Breast Cancer Survivors Feel Beautiful

How A Lingerie Business Owner Is Helping Breast Cancer Survivors Feel Beautiful
Hillary LeBlanc By Hillary LeBlanc
Published on Saturday, April 1, 2023 - 16:42
Alicia Vianga describes herself as a big-hearted entrepreneur, which is easily understood when you hear her path to creating bras and prostheses for Breast Cancer survivors and becoming an advocate for women and families affected by breast cancer.

Before becoming an entrepreneur, Vianga spent 19 years in the hospitality industry. In 2005, she launched her own business, Premier Jour Lingerie and Swimwear, a boutique that provides customers with unique lingerie and swimwear experiences and certified bra and breast prosthesis fittings. 

Simultaneous to founding Premier Jour, Vianga worked with a major hospital in Toronto to develop  an “Official Bra and Breast Prosthesis Fitting Guide.” Vianga shares, “this work inspired me to create after BREAST CANCER in 2012, a charitable organization focused on ensuring financially strained breast cancer survivors have access to the necessities they need.” 

Vianga says she is “fiercely passionate about the importance of helping breast cancer survivors find fitted prostheses and bras as part of their recovery journey.” Under her leadership after BREAST CANCER involves over 300 volunteers and interns and has helped support thousands of women. Vianga also founded Bras for Congo, an organization that distributes donated bras abroad to hospitals in the Congo. 

Vianga’s sister Natasha plays an integral part in the operation and running of after BREAST CANCER as a certified bra and breast prosthesis fitter. Natasha spends her days fitting clients and fundraising to help after BREAST CANCER get the items needed to support. “We understand the breast cancer journey may start with symptoms but certainly does not end with the conclusion of treatment. This is when the true healing begins, and the need for support is significant and vital.”

Vianga says, “after BREAST CANCER is one of the most innovative breast cancer charities. It’s the only one to acknowledge the ongoing impact of this disease on women; at its inception, during, and post. It offers a unique value proposition as a breast cancer charity—‘celebration’ and ‘cancer’ in the same sentence.” after BREAST CANCER recognizes the tremendous gap between diagnosis and treatment and the aftermath, which has wide-reaching implications for those afflicted with this disease. 

after BREAST CANCER offers an understanding of the challenges throughout the breast cancer disease cycle: empathy, support and, most importantly, the opportunity to bring hope back. 

“Breast cancer strips women of many things, and we aspire, through our efforts, to bring back women’s femininity, confidence and self-esteem, which are so often lost in their breast cancer journey. We aspire to make women going through this disease feel whole again.”

According to Vianga, the average cost of a Mastectomy Bra is $75.00, a Mastectomy Camisole runs for approximately $95.00, and a single Breast Prosthesis costs, on average, $450.00. These are just some reasons why Vianga feels it is so important to have all programs be of zero cost to the people in need of support.

There are various kits and programs after BREAST CANCER offers. For women undergoing surgery, their kit contains two temporary breast prostheses, a front closure mastectomy camisole and closure mastectomy bra, two drainage pockets, a mastectomy bra and breast prosthesis fitting guide and a message of encouragement from our ambassadors who have completed breast cancer treatment and much more. 

The yearly program provides up to three mastectomy bras for women on the after BREAST CANCER program at no cost to them. Every two years, after BREAST CANCER provides breast prostheses for women on the ABC Thrive program at no cost to them. after BREAST CANCER also has workshops in partnership with Shoppers Drug Mart, and they have a calendar in which 12 ambassadors are photographed and pampered by some of Toronto’s best stylists, designers, hair and make-up artists and photographers, with proceeds going to after BREAST CANCER. 

Some ambassadors have said that the program is “Important for women who’ve had breast cancer to know that there is life after cancer and that you can still be beautiful and vibrant.” And “If the after Breast Cancer program didn't exist, I would still be stuffing my old bras with anything I could find and hoping that it matched close enough for others not to notice.”

To fundraise and make the after BREAST CANCER programs accessible to all, Vianga hosts The Pink Diamond Gala, their premiere fundraising event. This year their goal is to support at least 150 graduates in the ABC Programs. Any contribution to their event or ability to attend will enable after BREAST CANCER to continue to support the important programs offered by the charity and expand their efforts to support a women's quality of life in the aftermath of this devastating disease. 

“Most breast cancer organizations focus on research and the cure for breast cancer. after BREAST CANCER focuses on the women who have survived, women who don’t have insurance, and women who cannot have their basic needs met after a mastectomy or lumpectomy surgery,” says Vianga.

The after BREAST CANCER Pink Diamond Gala will celebrate its 11th year on Sunday, September 24th.  To sponsor, purchase tickets, volunteer or donate, please visit afterBREASTCANCER.ca or call 647-342-9217

Last modified on Monday, April 10, 2023 - 19:13

Featured Directory Listings

  • Frontlines TO
    Frontlines TOfrontlines.toName: Frontlines TO
  • Cuisine by Noel - Caterer & Baker
    Cuisine by Noel -...www.cuisinebynoel.co...Name: Cuisine by Noel - Caterer & Baker
  • Oya Black Arts Coalition (OBAC)
    Oya Black Arts...https:/...Name: Oya Black Arts Coalition (OBAC)
  • Hudson Law Office Professional Corporation
    Hudson Law Office...Name: Hudson Law Office Professional Corporation
  • Becoming Institute Inc.
    Becoming Institute...https:/...Name: Becoming Institute Inc.
  • SEE ALL LISTINGS
  • HEALTHCARE
  • BREAST CANCER
  • ENTREPRENEUR
  • BLACK WOMEN ENTREPRENEURS
  • ALICIA VIANGA
  • AFTER BREAST CANCER
  • CANCER SUPPORT FOR WOMEN
Hillary LeBlanc By Hillary LeBlanc
Born and raised in New Brunswick though now a Toronto transplant, Hillary LeBlanc works in communications and media. She is passionate about social justice issues ranging from feminism, equality, racial equity, the LGBTQ+ community and the lower-income community. She also co-owns the BlackLantic podcast.  

Follow Hillary on Twitter and Instagram @cropberry.

Latest from Hillary LeBlanc

  • I Went Back To My High School. It’s Just As Racist As It Was 16 Years Ago.
  • Who was Edward Bannister: One Of The Best Canadian Painters You’ve Never Heard About
  • Ending Diaspora Wars: New Art Exhibit Shows We Have More In Common Than You Think
  • The Sound of Now: Afro-Electronic Demands to Be Heard
  • The Art of Activism: Has Alexandra Kane Mastered It?

MORE IN THIS CATEGORY

How Mommy Monitor Helps Black And Racialized Women Access Maternal Healthcare
How Mommy Monitor Helps Black And Racialized Women Access Maternal Healthcare 01 April 2023
Highly Educated But Under Employed: This Group Is Working To Fill The Black Youth Employment Gap 25 April 2023
Highly Educated But Under Employed: This Group Is Working To Fill The Black Youth Employment Gap

RELATED STORIES

United Healthcare - AI and Its Inverse Relationship with Humanity

United Healthcare - AI and Its Inverse Relationship with Humanity

06 December 2024
This Black Canadian Surgeon Created An App To Help People With Breast Cancer

This Black Canadian Surgeon Created An App To Help People With Breast Cancer

25 June 2024
A New Co-Working Spot For Music Entrepreneurs: iLive Radio's Colab Toronto

A New Co-Working Spot For Music Entrepreneurs: iLive Radio's Colab Toronto

17 April 2023
ByBlacks.com | #1 online magazine for Black Canadians
Magazines Canada
  • About Us
  • Advertise
  • FAQs
  • Editorial
  • General
  • Press
  • Privacy
  • Sales
  • User Login
Copyright © 2013 - 2025 ByBlacks.com, Inc. All rights reserved.
developed by Nuevvo