“There was such an overwhelming response to the campaign in 2017, our readers loved it,” said Camille Dundas, editor-in-chief. “But it was a huge time challenge to create one new social media post every single day for 365 days.”
Now with the help of partial funding from Ontario Creates, and with a team working on this campaign, ByBlacks hopes to expand its reach.
“We’d also like to include our readers in the creation of the campaign this time. If you know a Black Canadian who is a change maker, someone who has made history in their field or whose achievements should be recognized, please write to us or send us a message on social media,” says Dundas.
The wide popularity of the first campaign really showed how excited Canadians are to learn more about Black history. That includes the early trailblazers who may have been left out of our history books and the current day change makers who are not getting media attention.
“The reason we created this campaign was because we got tired of only celebrating Black Canadians during Black History Month. Black people are doing extraordinary things with their lives, every day, all year round. So we need to give our people their credit and recognition,” says Dundas. “This campaign is a way of documenting our contributions to Canada and ensuring that our voices are not erased.”